Preferred Language
Articles
/
jeasiq-1805
The impact of the use of digital marketing channels on the implementation of the strategy of positioning Applied study on a sample of the managers of the International Company for smart card "Key Card"
...Show More Authors

 The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took the basic problem of the change in the application of marketing operations using digital channels and how it reflected in the application of the steps of positioning, and the aim of the research was employ digital channels in the application of the strategy of positioning and study the relationship between variables and test according to the hypothesis “The digital marketing channels have a significant impact on positioning strategy”, the managers of the global smart card company in Iraq were chosen 203 managers of the research community and 86 of them were selected for a practical sample to test the hypothesis using the statistical methods of The means and standard deviation to measure the homogeneity of the answers on the questions asked and the simple linear regression to measure the degree of influence between the variables tested. The research found that there is a relationship of influence of digital channels in the application of the strategy of concentration, and the stronger impact on the identity of the brand while the character of the mark relationship weaker, and the researcher recommended to focus on strengthening the elements of the identity of the mark in promotional messages and also needs to strengthen the brand by adopting the principles of commitment and honesty By providing the customer with more honest information and commitment to the timing of service delivery to complete the subsequent steps and crystallize concentration in the mind of the target customer.   

Crossref
View Publication Preview PDF
Quick Preview PDF
Publication Date
Sun Sep 03 2023
Journal Name
مجلة درااست دولية
بناء الدولة في الفكر السياسي لجون راولز
...Show More Authors

تعد مسالة بناء الدولة احدة المواضيع المهمة في حقل الدراسات السياسية والتي تعكس مظهراً متعدد الابعاد لمبدأ الثقة المنشود بين الحاكم والمحكوم، فمنذ أمد طويل تحاول الدول تحقيق تنميتها السياسية والبحث عن مقومات ترشيد سياسي لقدراتها المؤسساتية والوظيفية بهدف تعزيز اسس التكامل والاندماج بين المجتمع السياسي والمجتمع المدني. عليه انطلق جون راولز في مفهومه لبناء الدولة المعاصرة من بناء المجتمع العادل، فالعدالة ه

... Show More
View Publication Preview PDF
Publication Date
Thu Jul 29 2021
Journal Name
Arab Science Heritage Journal
هاشم الخطاط وجهوده في الخط العربي الاسلامي
...Show More Authors

 The line is among a nation of civilized nations did not attain what Muslims took care

View Publication Preview PDF
Crossref
Publication Date
Sun Apr 01 2007
Journal Name
Journal Of Educational And Psychological Researches
مراحل التعليم ونظام التهذيب في جمهورية افلاطون
...Show More Authors

يحتل افلاطون (427-327 ق.م) المكانة الاولى بين الفلاسفة والمفكرين والمربين على امتداد تاريخ البشرية ، ويعد بعض الباحثين كتابه الشهير(الجمهورية) كتاباً في التربية والتعليم قبل ان يكون كتاباً في الاخلاق والسياسة ، فهذا الكتاب – المحاورة ضم بين دفتيه أجوبة على الكثير من الاسئلة التربوية والتعليمية عوضاً عن مضامينه الاخلاقية والسياسية والمعرفية والنفسية ، التي ساقها افلاطون باسلوب ادبي متين على شكل محاورة طو

... Show More
View Publication Preview PDF
Publication Date
Mon Feb 01 2016
Journal Name
Journal Of Economics And Administrative Sciences
Model Estimated Building in Finite Population Sampling
...Show More Authors

Abstract

The population is sets of vocabulary common in character or characters and it’s study subject or research . statistically , this sets is called study population (or abridgement population ) such as set of person or trees of special kind of fruits or animals or product  any country for any commodity through infinite temporal period term ... etc.

The population maybe finite if we can enclose the number of its members such as the students of finite school grade . and maybe infinite if we can not enclose the number of it is members such as stars or aquatic creatures in the sea . when we study any character for population the statistical data is concentrate by two metho

... Show More
View Publication Preview PDF
Crossref
Publication Date
Fri Jun 01 2007
Journal Name
Journal Of Economics And Administrative Sciences
دور مكننة المعلومات المحاسبي في اتخاذ القرارات
...Show More Authors

دور مكننة المعلومات المحاسبي في اتخاذ القرارات

View Publication Preview PDF
Crossref
Publication Date
Mon Jan 01 2018
Journal Name
Journal Of The College Of Languages (jcl)
Title Semiotic in Creative Texts
...Show More Authors

Contemporary researchers realized the importance of the title. Many researches and studies concerned in titles and their analyses on the structural, semantic and pragmatic levels have been developed. Title gives a vital assistance to control the text harmony and to understand its vague aspects. It is the axis which re-generates itself, grows, and re-produces itself; as if it were a head for a body.

Title has strong relation to the reader- waiting horizon, multiplies as many levels of understanding are there. The horizon of waiting is limited by the title, basically, to be the first reason for the text entrance, as the first thing attracts the reader is the title.

Approaching title scientifically and objectively is impossi

... Show More
View Publication Preview PDF
Publication Date
Sun Jan 01 2012
Journal Name
Political Sciences Journal
سياسية التعليم لتعزيز الهوية الوطنية في العراق
...Show More Authors

سياسة التعليم لتعزيز الهوية الوطنية في العراق

View Publication Preview PDF
Crossref
Publication Date
Wed Jan 02 2008
Journal Name
Political Sciences Journal
اشكالية بناء ثقافة مشاركة في الوطن العربي
...Show More Authors

اشكالية بناء ثقافة مشاركة في الوطن العربي

View Publication Preview PDF
Crossref (1)
Crossref
Publication Date
Sun Feb 10 2019
Journal Name
Journal Of The College Of Education For Women
An Introduction to Gender in Feminine Literature and Criticism
...Show More Authors

The Gender study is consider one of the concepts which the Postmodernism reached
after the end of Modernism, where the first one has limited the criticism study choices before
the second after closed many doors of subjects which was enriched by researches.
It is pretty clear that the root of this concept belongs to the Linguistics which provided
the Criticism with a countable reasons of it is growth.
The attention in the study of gender in Feminine Literature and Criticism increased in
Arabic studies since the early years of twenty one century, so this research is presented to be
an introduction to this subject which could pave the way to more studies.
In addition to the Gender studies this research deals with ano

... Show More
View Publication Preview PDF
Publication Date
Mon Nov 12 2018
Journal Name
Arab Science Heritage Journal
النزعة النزعة العلمية في الفكر الفلسفي الإسلامي
...Show More Authors

This research is an attempt to prove the scientific tendency in the Islamic philosophical heritage through a review of the most important ideas of intellectual and philosophical theories brought by the philosophers of this

View Publication Preview PDF